As a long-time Zalando customer, I chose this project to redesign a product I know through real repeated use. I reviewed the current desktop experience, analyzed recurring public feedback patterns, and used AI-assisted synthesis to organize findings and pressure-test opportunities. Instead of treating this as a visual refresh, I approached it as a focused product redesign aimed at guided discovery.

I approach redesigns the same way I build products: start with the friction, make a focused call on what to solve, and carry it through to high fidelity while keeping every product decision human-led.