ZALANDO

CASE STUDY

The Catalog is Solved but the Wardrobe is Broken

It’s 11 at night. You have 47 black blazers
open in tabs. None of them feel right.
You close the laptop and wear something
you already own.

This happens to millions of shoppers
every night. Zalando didn’t cause it.
But Zalando is uniquely positioned to
fix it.

Zalando said this on April 3rd 2023

Every catalog is built for finding. Almost none are built for choosing

Size charts are an apology, not a solution. They exist because the product can’t speak.

Trust is added after checkout. It should be earned before.

Whatifbrowsingwasaconversation,notasearch?

The dominant interaction in fashion ecommerce is the search field. You type, you scroll, you compare. It's a database query dressed up as a storefront. But people don't shop for clothes the way they shop for laptops. They shop for occasions, moods, weather, weddings, weekends. The redesign starts here: from intent, not from inventory. From a stylist, not a search bar.